A few months ago, we received a special request from Amsta: help us tell the stories of our healthcare workers in an authentic way. Not function-focused, but people-focused. Stories that show who these people truly are and what drives them.
We developed a completely original vision and concept for this production. Not standard recruitment videos, but intimate portraits that put the person behind the work at the center. The result: two hero films that showcase the power of human connection in dementia care.
In addition to the two main films, we also delivered two teasers, all content in both 16:9 and 9:16 format for optimal deployment.
We also created approximately 20 key visuals and an extensive series of behind the scenes photography.
We also created approximately 20 key visuals and an extensive series of behind the scenes photography.
Loved working on this one.