The elderly often do not hear their telephone.
Most of you have probably experienced the solution: the “let’s maximise the soundlevel of my phone”-solution. Causing annoyance to everyone within several meters of the phone.
To help people with a hearing impairment, Specsavers has developed a ringtone that does not need to be turned up louder to be heard.
To showcase the solution Sir Render was asked by Specsavers and HPB to create a visually appealing video which displays both the situation in which the ringtone is not and is in use. And also focus on the development of the ringtone.