Samsung x Suzanne Schulting

Hook

What does it take to stay hungry when you’ve already won it all? For Samsung and Olympic champion Suzanne Schulting, we crafted a fast, social-native film that balances calm focus with pure race-day adrenaline — and highlights a bold new chapter in her career.

Assignment

In close collaboration with Cheil we created a set of social-first videos for Samsung featuring Suzanne Schulting — built for organic reach and paid performance, with a dynamic edit that could live across placements and formats.

Our role

We handled the creative and full post-production: concept development, edit, pacing, sound design, and delivery across multiple cutdowns and aspect ratios.

Challenge

We wanted the storyline to land on more than performance — it had to communicate innovation.

Suzanne has qualified for a completely new discipline: moving from short track to long track speed skating. That shift became the narrative spine of the films, aligning naturally with Samsung’s mindset of progress and reinvention.

At the same time, the edits needed to feel authentic and snappy in-feed, while combining newly shot material with archival footage and AI-assisted animation elements — without losing clarity or momentum. And everything had to work across different placements, durations, and crops.

Result / feeling

The outcome is a high-energy, feel-good edit that moves between intimate moments and competitive intensity — built to stop the scroll and keep it moving.

Deliverables

• 1x Organic hero film: 45 seconds
• 1x Paid cutdown: 20 seconds
• 1x Paid cutdown: 6 seconds

Formats delivered

• 16:9
• 9:16
• 4:5

What we used

• Newly shot footage
• Archival material
• AI-supported animation elements (integrated into the edit)