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Branded Content
December 4, 2025

FHM x Bowers & Wilkins

From Court to Court: Worthy de Jong & Shona Shukrula

Two athletes. Two totally different arenas. Same pressure: show up when it counts. For FHM, in collaboration with Bowers & Wilkins, we created a portrait of Worthy de Jong and Shona Shukrula about music, discipline, and success.

We delivered a 2-minute hero film, plus three additional edits shot from the same interview setup. On the day, FHM also produced stills with photographer Iris Zebli—a separate production that we helped integrate smoothly on set, so together we could create a wide range of content in a single day.

Two worlds, the same tension

Worthy lives at the pace of basketball: sharp, explosive, always on. Shona moves in a different kind of high performance: as a referee she stands in the middle of the heat, eyes on her, making decisions you can’t take back.

Our goal was to make that shared tension tangible. Not by making it bigger than it is, but by getting close.

Music as an anchor

Music isn’t a side note here. It’s a compass. For both of them it’s a way to focus, to land, to switch gears. Sometimes to charge up. Sometimes to find calm.

That’s where Bowers & Wilkins fits perfectly: sound as detail, as experience, as something you feel in your body.

Roots, mindset, and responsibility

The conversation also touches on where that drive comes from: roots, memories, setbacks, and the choice to keep going. Not as “motivation talk”, but as something you recognize in small routines.

And maybe most importantly: what you give back to the people around you. Community. Responsibility. A message that goes beyond winning.

 

Shona stand-alone video

Worthy stand-alone video

  • Client

    FHM

  • Year

    2025

  • Type

    Branded Content

  • Brand

    Bowers & Wilkins

  • Photography

    Iris Zebli

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