HIT IT

Commissioned by agency UNFOUND, the concept was devised and the video made for the announcement of HIT IT.

One big and brand new show with top entertainment and sports performance, initiated by world kickboxing champion Rico Verhoeven and renowned choreographer/creative director Timor Steffens who has worked with Michael Jackson and Chris Brown.
This teaser video kicked off the marketing campaign for HIT IT, which will take place in October 2022 in Rotterdam Ahoy.